Tesco's Landing

Miller, Claire Cain; Olson, Parmy
June 2007
Forbes Asia;6/4/2007, Vol. 3 Issue 10, p44
This article highlights the move of British retailer Tesco to enter the U.S. market through its Fresh & Easy Neighborhood Markets stores. It explains that Tesco is exporting its success in Great Britain to Asia, Europe and the U.S. The company has opened a Fresh & Easy store in Manhattan Beach just outside of Los Angeles, California. It explains that Tesco has been winning international fight against rivals U.S.-based Wal-Mart Stores and Carrefour of France.


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