Testing a Makeover

Brown, Heidi
June 2007
Forbes Asia;6/4/2007, Vol. 3 Issue 10, p27
This article discusses the challenge facing fashion company Perry Ellis International. It explains that diversification may help the company survive and ensure the rise of Oscar Feldenkreis, president and chief operating officer of the company and son of company founder and chief executive officer (CEO) George Feldenkreis. The company's sales and revenue are flat for the fiscal 2007 ended January 31.


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