TITLE

Ad Man

PUB. DATE
June 2007
SOURCE
Forbes Asia;6/4/2007, Vol. 3 Issue 10, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article features Guo Zhenxi, advertising sales head at the state-run China Central Television (CCTV). It explains that Guo has been instrumental in the advertising transformation of CCTV. It describes the personality of Guo as professional and a natural salesman. Because of his position at the CCTV Guo has become well-known among advertisers in China. He is said to have a talent on judging what type of television commercial would be acceptable to communist leaders and to the public.
ACCESSION #
25464540

 

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