spending more than $25 million

Consoli, John
June 2007
MediaWeek;6/18/2007, Vol. 17 Issue 25, pSR4
Trade Publication
The author discusses the Hollywood Blockbuster movie "The Da Vinci Code," starring Tom Hanks, and the $25 million that went into promoting it. Universal McCann, the media agency for Sony Pictures Entertainment, was up against many obstacles including the release of the paperback version of the book. A media blitz ensued with television commercials for the movie, interviews with cast members on the "Today Show," and billboards.


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