Valdese launches Valor brand

Andrews, Susan M.
June 2007
Furniture/Today;6/18/2007, Vol. 31 Issue 40, p6
Trade Publication
The article reports on the launch of the Valor brand by textile fabric maker Valdese Weavers during the Showtime fall furniture show held in High Point, North Carolina in June 2007. The brand is designed to package the company's green and sustainable story for residential furniture manufacturer customers. Zack Taylor, vice president of sales and marketing, says that everything that contains organic, recycled or rapidly renewable material will be tagged with the Valor brand.


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