TITLE

Valdese launches Valor brand

AUTHOR(S)
Andrews, Susan M.
PUB. DATE
June 2007
SOURCE
Furniture/Today;6/18/2007, Vol. 31 Issue 40, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of the Valor brand by textile fabric maker Valdese Weavers during the Showtime fall furniture show held in High Point, North Carolina in June 2007. The brand is designed to package the company's green and sustainable story for residential furniture manufacturer customers. Zack Taylor, vice president of sales and marketing, says that everything that contains organic, recycled or rapidly renewable material will be tagged with the Valor brand.
ACCESSION #
25449677

 

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