THE BIG BOOM THEORY
Tags: CONSUMER behavior; CONSUMERS -- United States; BABY boom generation; COTTON Inc.; BROWN, Mary
Related Articles
- Older consumers adopt baby-boomer buying behavior. Schneidman, Diane // Marketing News;2/15/88, Vol. 22 Issue 4, p8
The article reports on the buying behavior of baby boom generation being adopted by older consumers in the U.S. According to a report from the Howard Marlboro Group of New York, baby boomers as a major target market are being replaced by an older, wiser and richer generation. Older shoppers...
- Changing Channels. // Retail Merchandiser;Nov2006, Vol. 46 Issue 11, pS4
The article presents the findings of a research which examined multiple channel shopping among U.S. consumers. Contrary to conventional wisdom, which suggests that large families with large grocery bills are doing the most channel hopping, the heavy channel migrators are actually smaller...
- WOMAN of the Year. Hamilton, Joan // Town & Country;Jan2006 Special issue, p116
This article focuses on U.S. baby boomer women. The article describes these women's characteristics, leisure and interests. Specifically, the article looks at their behavior as a consumer group. The number of women in the U.S. who cpresently belong to this group is estimated. The way these women...
- Dollar Daze. Jarrell, Sherry L.; Reese, Garst; Shoesmith, Gary L. // Marketing Research;Spring2006, Vol. 18 Issue 1, p27
Market research on the aging of the U.S. baby boomer generation has focused on the spending habits of these older consumers. A new approach enables marketing researchers to observe the future now: Examine income and spending patterns from metropolitan statistical areas with age demographics...
- Fruit of the boom. Crispell, Diane // Marketing Tools;Apr98, Vol. 5 Issue 3, p38
Discusses the differences as consumers between baby boomers and their children in the United States. Demographic statistics; Resurgence of youth marketing; Role of television and computers; Difference in childhood; Preferences for toys.
- Bridging the gap: Capitalizing on baby boomer buying power. Grigsby, Jody // Business Press;11/29/96, Vol. 9 Issue 31, p18
Advises small business owners on capturing the baby boomer market. Opportunities created by the aging of baby boomers; Untraditional products that both men and women are shopping for; Purchasing habits; Value as the boomer key word.
- Don't ignore the baby-boomers' disposable cash. Blakemore, John // Marketing (00253650);9/21/2000, p31
Focuses on the need for marketers to recognize the value of baby-boomer consumers. Concentration of marketing activities on the youth; Baby-boomers' possession of a significant amount of disposable income; Need for companies to develop advertisements that reflect a deep understanding of...
- CHAPTER 22: BABY BOOMER CONSUMERS. Washington, Kelli; Miller, Richard K. // Consumer Behavior;2010, p114
Chapter 22 of the "Consumer Behavior 2010" report is presented. It focuses on the U.S. Baby Boomers, or those born between 1946 and 1964. It says that of all age demographics, this group had been hit the hardest by the recession, with their net worth dropping by 45 to 50% in 2009. The group has...
- The Great Shopping Spree, R.I.P. Samuelson, Robert J. // Newsweek;4/28/2008, Vol. 151 Issue 17, p49
This article presents the author's views on American consumers and shifts in consumption and spending. The author reflects on increased spending between 1980 and 2008, attributing the shopping spree to a loss of self-control abetted by technology, credit cards, a decline in inflation after 1980,...
