TITLE

THIS GIN IS FOR PEOPLE WHO DON'T LIKE GIN

AUTHOR(S)
Mullman, Jeremy
PUB. DATE
June 2007
SOURCE
Advertising Age;6/18/2007, Vol. 78 Issue 25, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advertising of gin. The article discusses the brand Right Gin's marketing strategy, which is centered around changing the public perception of gin as a drink for older men. The article also offers a discussion of other gin advertising campaigns, such as Bombay's Bombay Sapphire, designed to appeal to younger drinkers, and features comments about gin's potential popularity.
ACCESSION #
25444457

 

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