NYACS Trade Show Delivers

Belanger, Mehgan
June 2007
Convenience Store News;6/18/2007, Vol. 43 Issue 8, p16
Trade Publication
The article focuses on comments made by speaker Linda McKenna at the 2007 Trade Show and Conference of the New York Association of Convenience Stores (NYACS) held in Syracuse, New York, in May 2007. McKenna said that customer frequency is not loyalty because some customers visit daily as they find a store convenient. The speaker suggested some ideas to generate loyalty and built relationship with customers including enhanced communication and feedback.


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