Learmonth, Michael
June 2007
Daily Variety;6/15/2007, Vol. 295 Issue 53, p18
Trade Publication
The article reports on the statement of NBC Universal chief executive officer (CEO) Jeff Zucker on their solution for lower ratings in the U.S. Zucker said that upfront advertising sales would be flat as the industry shifts to Live Plus Three commercial ratings as the basis for advertising deals. He forecasted that NBC would book $1.8 to $1.9 billion in advertising commitments during the upfront. He added that cable television (TV) has become the biggest part of their media portfolio.


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