C4 banks on 'Bang Theory'

Clarke, Steve
June 2007
Daily Variety;6/14/2007, Vol. 295 Issue 52, p6
Trade Publication
The article reports that Great Britain-based hybrid pubcaster Channel 4 has planned to buy Warner Bros. Inc.'s "The Big Bang Theory" in the U.S. According to the author, the company has revealed its desire to buy U.S. comedy, despite being warned that inflated prices risk placing high-profile imports beyond its reach, the author noted.


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