TITLE

MVNO Buzz Saw Strikes Again

AUTHOR(S)
Wickham, Rhonda
PUB. DATE
June 2007
SOURCE
Wireless Week;6/15/2007, Vol. 13 Issue 11, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers suggestions on running a mobile virtual network operator (MVNO). It is important to have a strong initial business plan. The target audience of an MVNO should be composed of potential subscribers who are not getting what they want and need through other carrier offerings. It is also suggested to offer a variety of mobile handsets.
ACCESSION #
25429671

 

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