TITLE

And now, a scene from our sponsors

AUTHOR(S)
Bart, Peter
PUB. DATE
June 2007
SOURCE
Daily Variety;6/11/2007, Vol. 295 Issue 49, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the rising number of U.S. brands using movies as their marketing tools. Some of the examples are Unilever's sponsorship of "The Women," which stars Meg Ryan and Annette Bening, Chrysler's financing of "Blue Valentine" and Burger King's production of its own movies. The article expresses concern about the impact of sponsorship on the quality of movies.
ACCESSION #
25417929

 

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