And now, a scene from our sponsors

Bart, Peter
June 2007
Daily Variety;6/11/2007, Vol. 295 Issue 49, p2
Trade Publication
The article comments on the rising number of U.S. brands using movies as their marketing tools. Some of the examples are Unilever's sponsorship of "The Women," which stars Meg Ryan and Annette Bening, Chrysler's financing of "Blue Valentine" and Burger King's production of its own movies. The article expresses concern about the impact of sponsorship on the quality of movies.


Related Articles

  • Unilever creates tier of worldwide brand directors. Arnold, Matthew; Kleinman, Mark // Marketing (00253650);10/4/2001, p1 

    Reports that Unilever PLC has created international brand director roles for the top marketers in its home and personal care division.

  • Summer's essential chill-out brand. Phillips, Dan // Brand Strategy;Oct2001, Issue 152, p14 

    Reports on the marketing opportunity presented by the youth culture in the dance music market of Ibiza Island, Spain. Mission of the team of young executives sent by Unilever PLC to Ibiza; Examples of marketing opportunities on the Ibiza brand; Factors influencing branding in the youth market.

  • How & why Unilever favors power brands. Fitzgerald, Niall // Advertising Age International;Oct99, p14 

    Discusses the rationale behind Unilever's preference for power brands and how it goes about marketing them. Increased investment in brands; Reason for the increased advertising and promotional spendings; Proportion of the company's business in developing and emerging markets; Turnovers; Leading...

  • Local brands will remain roboust in global economy. Mitchell, Alan // Marketing Week;7/20/2000, Vol. 23 Issue 25, p36 

    Focuses on the strength of local brands in Great Britain despite the trend towards global brand building. Illustration of the global brand building efforts of Unilever; Strategy of building brands that are no longer adapted to local needs; Consumer benefits earned from global brands.

  • Unilever to spend £10m relaunching Pot Noodle.  // Marketing Week;10/27/2005, Vol. 28 Issue 43, p3 

    Focuses on the marketing plan of Unilever UK Foods to promote the massive 'reinvention' of the snack brand Pot Noodle in Great Britain. Details of the marketing plan; Views on the changes to be made on the packaging of the product; Assessment of the sales performance of the product.

  • Unilever turns Ugly Betty into China brand vehicle. Fitzsimmons, Ella // Media: Asia's Media & Marketing Newspaper;5/1/2008, p8 

    The article reports on the move of Unilever company to revive its Dove and Clear brands, as well as Lipton's Milk Tea through the launch of Beijing Nesound and Human Satellite television's remake of classic telenovela "Yo Soy Betty, la fea" in China. Dove's campaign for real beauty has struggled...

  • RESEARCH: Group think.  // Corporate Adviser;Aug2010, p25 

    The article focuses on the role of social media on how brands are viewed by the customers. It mentions that conversations on social media are the trends in online marketing and many brands are taking it as an opportunity to reach their target market. It also cites several companies that use...

  • Frank Braeken. Madden, Normandy // Advertising Age;11/20/2006, Vol. 77 Issue 47, ps-2 

    This article profiles Frank Braeken of Unilever, the new Vice-President in charge of China, Hong Kong and Taiwan. Unilever has fallen behind Procter & Gamble Co. and Colgate-Palmolive Co. in adapting to local conditions and cultural differences. However, his impact is already being felt as...

  • Unilever brands to carry corporate ID. Chandiramani, Ravi // Marketing (00253650);12/19/2002, p1 

    Reports on the plans of Anglo-Dutch fast moving consumer goods company Unilever PLC to revamp its corporate logo and feature it on all its major products from 2003. Agreement between Unilever and branding agency Wolff Olins; Plans of Unilever regarding the maintenance of its brand portfolios;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics