TITLE

School for meat

AUTHOR(S)
Major, Meg
PUB. DATE
May 2007
SOURCE
Progressive Grocer;5/15/2007, Vol. 86 Issue 7, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the Beef Checkoff Program, a 16-week pilot study conducted on Marsh Supermarkets and LoBill stores in the U.S. regarding customers' response on the nutrition information added on fresh meat packages. The study revealed that over 50% of customers learned more about beef's nutritional contribution to a healthy diet. The on-pack nutritional labeling also increased both dollar and pound sales of beef at both stores. INSET: New rule en route for nutrition labeling.
ACCESSION #
25401868

 

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