School for meat

Major, Meg
May 2007
Progressive Grocer;5/15/2007, Vol. 86 Issue 7, p36
Trade Publication
The article provides information on the Beef Checkoff Program, a 16-week pilot study conducted on Marsh Supermarkets and LoBill stores in the U.S. regarding customers' response on the nutrition information added on fresh meat packages. The study revealed that over 50% of customers learned more about beef's nutritional contribution to a healthy diet. The on-pack nutritional labeling also increased both dollar and pound sales of beef at both stores. INSET: New rule en route for nutrition labeling.


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