TITLE

Thirst for change

AUTHOR(S)
Brager, Danny
PUB. DATE
May 2007
SOURCE
Progressive Grocer;5/15/2007, Vol. 86 Issue 7, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article cites the trends in the alcoholic beverage industry. It says that the consumers' shift toward drinking better pushed the growth of premium alcoholic beverages as imported beer was up by 11.6% for the 52 weeks ending January 13, 2007, craft beers by 17.7% and ultrapremium brands by 11.9%. The article cites several consumer changes that influence beverage alcohol which include consumers' desire for personalization and variety and their demand for convenience.
ACCESSION #
25401866

 

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