Thirst for change

Brager, Danny
May 2007
Progressive Grocer;5/15/2007, Vol. 86 Issue 7, p30
Trade Publication
The article cites the trends in the alcoholic beverage industry. It says that the consumers' shift toward drinking better pushed the growth of premium alcoholic beverages as imported beer was up by 11.6% for the 52 weeks ending January 13, 2007, craft beers by 17.7% and ultrapremium brands by 11.9%. The article cites several consumer changes that influence beverage alcohol which include consumers' desire for personalization and variety and their demand for convenience.


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