The seven-minute checkup

Becker, Larry
June 2007
Multichannel Merchant (Penton Media, Inc.);Jun2007, Vol. 3 Issue 6, p26
Trade Publication
The article offers tips on how direct marketers can evaluate the effectiveness of their Website in a mere seven minutes. It suggests to check the primary navigation links of the Website as well as the navigation labels. It recommends to try the product-detail pages of the Website and determine how to find the add-to-cart button quickly on each page. It advises to ensure that the checkout button is not forced to compete with elements such as update cart or change quantity.


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