Authentic confusion

Magill, Ken
June 2007
Multichannel Merchant (Penton Media, Inc.);Jun2007, Vol. 3 Issue 6, p23
Trade Publication
The article discusses the importance of electronic mail (e-mail) authentication to marketers. E-mail authentication enables e-mail inbox providers to determine if incoming mail has truly been sent by the company from which it purports to be sent. According to Microsoft, it had witnessed an increase in adoption of its Sender ID authentication solution which helped decrease unsolicited bulk e-mail into Hotmail accounts.


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