ForWood -- Forward for wood

Bulloch, Bruce
May 2007
New Zealand Tree Grower;May2007, Vol. 28 Issue 2, p33
The article features forWood, a campaign to promote wood use throughout New Zealand. Funded in part by the Forestry Industry Development Agenda (FIDA), the campaign is being undertaken by Woodco, the forestry industry's umbrella organization. After assembling a team of service providers in early 2007, forWood conducted a series of workshops among forest resource and environmental representatives in Wellington, building specifiers and brand leaders in the retail and wholesale industries, building and construction companies in Auckland. Feedback was solicited concerning the advantages and disadvantages of wood from the perspective of the stakeholders, serving as a guide for future forWood initiatives and programs as well as providing advice in the review of developments.


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