TITLE

Microsoft buys aQuantive

PUB. DATE
June 2007
SOURCE
CED;Jun2007, Vol. 33 Issue 6, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of Microsoft Corp. to acquire aQuantive Inc., a company that specializes in online and interactive advertising in the U.S. The move follows the $ 3.1 billion purchase of another online advertising firm, DoubleClick Inc., by Google Inc., which is rising into something of an archival to Microsoft. aQuantive is the parent company of Avenue A ∣ Razorfish, an ad agency that specializes in interactivity, and Atlas Corp., a digital marketing company
ACCESSION #
25396481

 

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