MSOs aid in New Orleans' reconstruction

June 2007
CED;Jun2007, Vol. 33 Issue 6, p12
Trade Publication
The article reports on the cooperation among Multiple System Operators (MSO) in the U.S. to donate at least $ 12 million in advertising time for the ongoing reconstruction of New Orleans after Hurricane Katrina. The city will use the time to advertise spots developed by the Louisiana Department of Culture, and by the New Orleans Tourism Marketing Corp. It is estimated that the advertising could produce $ 1.3 million.


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