TITLE

MSOs aid in New Orleans' reconstruction

PUB. DATE
June 2007
SOURCE
CED;Jun2007, Vol. 33 Issue 6, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the cooperation among Multiple System Operators (MSO) in the U.S. to donate at least $ 12 million in advertising time for the ongoing reconstruction of New Orleans after Hurricane Katrina. The city will use the time to advertise spots developed by the Louisiana Department of Culture, and by the New Orleans Tourism Marketing Corp. It is estimated that the advertising could produce $ 1.3 million.
ACCESSION #
25396474

 

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