TITLE

Halo Becomes Albatross For Virgin

AUTHOR(S)
Quigley, Paul
PUB. DATE
November 1999
SOURCE
Wireless Week;11/22/99, Vol. 5 Issue 47, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategy of wireless telephone company Virgin Mobile. How business tycoon Richard Branson conceptualized the strategy; Substance of Virgin's marketing plan; Reaction of customers to Virgin's pricing plan.
ACCESSION #
2539511

 

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