Troubled Digiplex

Sullivan, Laurie
May 2007
Red Herring;5/28/2007, Vol. 4 Issue 17/18, p33
Trade Publication
The article discusses the transition of motion picture theaters from film to digital. It offers information on the plans of Paul Glantz, the founder and chairman of Emagine Entertainment, a small-town theater chain, to transform his theaters into entertainment hubs. It is stated that turning movie theaters into entertainment hubs could still be a hard sell. In Spain, Cinegames recently began testing a system at the company's Yelmo Cineplex in Madrid, spending more than $390,000 to retrofit a small theater, equipping each of its 50 seats with a 17-inch screen and game pad. In Canada, TimePlay Entertainment spent years developing a system that lets moviegoers using touchscreen devices compete with each other in interactive, ad-sponsored games projected on the big screen.


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