TITLE

Domain Name with that Latte?

AUTHOR(S)
Messinger, Leah
PUB. DATE
May 2007
SOURCE
Red Herring;5/28/2007, Vol. 4 Issue 17/18, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the contradiction in the investment decision of Starbucks chairman and founder Howard Schultz. He decided to invest into two companies with opposing missions: one that engages in so-called typosquatting, the buying of Internet domain names that closely resemble big brand names, and another that combats it. Schultz's venture capital firm, Maveron and H. Ross Perot's investment arm invested $38 million into iREIT, a company that has been accused of typosquatting by telecom giant Verizon. But Maveron also invested in Citizen-Hawk, which makes software that helps trademark holders identify typosquatters and initiate legal action against them.
ACCESSION #
25393609

 

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