TWO NEW ZEALAND COLLEGE
- Ribena revamps logo to reverse decline in sales. // Marketing (00253650);3/27/2003, p13
The article reports that the company GlaxoSmithKline (GSK) PLC has unveiled a redisign for its Ribena brand drink as part of a 36 million pound support package for the product during 2003. GSK hopes the investment will improve fortunes of the brand. Designed by Seachange Creative Partners the...
- The Ribenaisation of Marketing. Davis, Rob // NZ Marketing Magazine;May2007, Vol. 26 Issue 4, p43
The author reflects on the claim of the lack of Vitamin C in the Ribena drink offered by GlaxoSmithKline in New Zealand. He states that a couple of high school chemistry students made the claim. He cites that corporations previously ignore customer complaints about their products. He compliments...
- Are consumers ready to forgive Ribena's lie? // Media: Asia's Media & Marketing Newspaper;4/20/2007, p19
The article focuses on the fake advertisement claims made by GlaxoSmithKline (GSK) for its Ribena brand in New Zealand, sparking questions in other markets. Two New Zealand students discovered that Ribena contains no measurable vitamin C, contrary to its advertising claims. GSK pleaded guilty to...
- RESEARCH & TECHNOLOGY. // MondayMorning;4/5/2010, Vol. 18 Issue 13, p4
The article offers information about various studies related to cancer. It is stated that a study testing GlaxoSmithKline PLC's drug Avodart for preventing prostrate cancer in men, informed that there is a high risk of heart failure. Similarly, another study suggested that using microchips that...
- NUTRITION. // Physician Assistants' Prescribing Reference;Summer2010, Vol. 17 Issue 2, p215
The article offers information on several vitamins, minerals, and dietary supplements. Florastor from Biocodex Inc., which is available in 250 milligram capsule, promotes intestinal health and maintain normal bowel function. Metanx from PamLab LLC is taken to prevent hyperhomocysteinemia,...
- The Ribena girls. Greenhalgh, Trisha // BMJ: British Medical Journal (Overseas & Retired Doctors Edition;10/17/2009, Vol. 339 Issue 7725, p924
The author relates how two girls from New Zealand namely Anna Devathasan and Jenny Suo exposed a false claim by GlaxoSmithKline (GSK). These girls decided to test their cartons of Ready to Drink Ribena and found that the drink contained almost no vitamin C. They contacted a newspaper and a...
- Excellence in consumer healthcare promotion. // Australian Journal of Pharmacy;Jan2013, Vol. 94 Issue 1112, p42
The article announces several awards including the company Olympic Dream and Swiss Vitamins Pty. Ltd. awarded for best marketing, GlaxoSmithKline awarded for its campaign to quit smoking, and SunSense inc. awarded for its campaign for sun protection.
- Pharmaceuticals. // ICIS Chemical Business Americas;7/9/2007, Vol. 272 Issue 2, p32
The article reports that drug company GlaxoSmithKline is building a $40 million research facility in Shanghai, China.
- Dentine hypersensitivity affects 1 in 3. // Vital;Fall2012, Vol. 9 Issue 4, p53
The article offers information on the initiative undertaken by Sensodyne team, unit at GlaxoSmithKline, to raise awareness and understanding of dentine hypersensitivity in Great Britain.