TITLE

Consumer marketers sweat over congressional change

AUTHOR(S)
M. A.
PUB. DATE
May 2007
SOURCE
Medical Marketing & Media;May2007, Vol. 42 Issue 5, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the results of a survey conducted by Dendrite Relationship Marketing Operations regarding consumer marketers in the U.S. According to the study, the concern among consumer traffickers over popular backlash is easing, but anxiety about the prospect of increased regulation is up. Furthermore, marketers worried more about measurement, physician backlash and the declining effectiveness of direct to consumer (DTC) drug advertising.
ACCESSION #
25390666

 

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