Magniflex takes on U.S. market with Soho store

Perry, David
June 2007
Furniture/Today;6/11/2007, Vol. 31 Issue 39, p33
Trade Publication
The article reports that Magniflex, Italy's largest mattress producer, has opened its store in Soho, New York City. The store is the first branch of Magniflex in the country which it brings unique assortment of mattresses. Marco Magni, global sales director, admitted that the company faced with difficulty in entering the strategic market of the U.S.


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