Eitel hails 'incredible momentum' at Simmons

Perry, David
June 2007
Furniture/Today;6/11/2007, Vol. 31 Issue 39, p6
Trade Publication
The article reports on the good sales performance of Simmons Bedding Co. According to reports, the company's CEO and chairman, Charlie Eitel, claims in an interview that a focused marketing strategy, strong products and good values are the company's elements for a sales boom. He believes that with the good performance of its products, Simmons can return to its number one slot in market share.


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