Welcome to the new skills battleground

Runacus, Mark
June 2007
Precision Marketing;6/1/2007, Vol. 19 Issue 15, p14
The author discusses the battle of skills among young people within the advertising, digital, and direct marketing in Great Britain. According to the author, both people in the advertising and direct marketing are fighting for the digital space in the middle. He cites factors that are driving people between two sides to grab the digital land. The author is worried that the skills being demanded for young people entering the competitive sector will become polarized as the battle goes on.


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