May 2007
People Management;5/17/2007, Vol. 13 Issue 10, p44
The article presents answers to a question related to a plan to improve a firm's brand image and reputation by being more environmentally responsible. Mike Cutt of Alliance Boots describes how his company managed to reduce its carbon footprint. Roy Miller of Zense claims that the key to any successful culture change is the effective communication of objectives to stakeholders. Stuart Thomas of Tom Dunn recommends aligning green activities with strategic company objectives.


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