TITLE

Bright Lights

AUTHOR(S)
Griffin, Cara; Leand, Judy
PUB. DATE
June 2007
SOURCE
SGB;Jun2007, Vol. 40 Issue 6, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses how many companies in the sporting goods industry are releasing products that are specifically colored to draw attention to a social cause. The article discusses products by Adidas, New Balance and Zoo York, among others, that will have a portion of their sales go to benefiting various charitable organizations.
ACCESSION #
25374424

 

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