Turning Up the Volume

Ryan, Thomas J.
June 2007
SGB;Jun2007, Vol. 40 Issue 6, p44
Trade Publication
This article examines the marketing of the sporting goods store Dick's Sporting Goods. The article discusses the store's efforts to expand, and looks at the steps the chain has taken to make themselves more visible nationally. These steps have included securing the naming rights to a soccer complex in Colorado and a PGA Tour event in New York. The author discusses Dick's growth with chief marketing officer Jeff Hennison, whose focus is on expanding the chain's geographic footprint.


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