TITLE

Soccer Takes Flight (Again)

AUTHOR(S)
Griffin, Cara
PUB. DATE
June 2007
SOURCE
SGB;Jun2007, Vol. 40 Issue 6, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses what appears to be a very profitable 2007 season for the soccer industry in the U.S and Major League Soccer. The main attraction will be the arrival of David Beckham to the Los Angeles Galaxy. The article discusses how the team will unveil new uniforms upon his arrival which will likely cause a global merchandising frenzy. The article also discusses the ongoing battle between Nike and Adidas for soccer apparel dominance, noting that Adidas currently has the upper hand. INSET: MARKETING MR. BECKHAM.
ACCESSION #
25374410

 

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