Soccer Takes Flight (Again)

Griffin, Cara
June 2007
SGB;Jun2007, Vol. 40 Issue 6, p24
Trade Publication
This article discusses what appears to be a very profitable 2007 season for the soccer industry in the U.S and Major League Soccer. The main attraction will be the arrival of David Beckham to the Los Angeles Galaxy. The article discusses how the team will unveil new uniforms upon his arrival which will likely cause a global merchandising frenzy. The article also discusses the ongoing battle between Nike and Adidas for soccer apparel dominance, noting that Adidas currently has the upper hand. INSET: MARKETING MR. BECKHAM.


Related Articles

  • U.K. media frenzy shows power of Beckham brand. Kemp, Stuart // Hollywood Reporter -- International Edition;1/16/2007, Vol. 397 Issue 44, p11 

    The article focuses on the media coverage of English soccer player David Beckham's $250 million, five-year pact with U.S. Major League Soccer team Los Angeles Galaxy. With the tabloids all enjoying a Beckham bonanza that saw the story run from the front across several inside news pages while...

  • Still debating the Beckham Experiment. Straus, Brian // Sporting News;4/25/2011, Vol. 235 Issue 9, p63 

    The author offers opinions on English soccer player David Beckham and his career with the U.S. Major League Soccer (MLS) soccer team Los Angeles Galaxy. Beckham's performance for the Galaxy is praised for his aggressive and determined style, but it is noted that the team has failed to win any...

  • Becks' NAKED AMBITION.  // Woman's Day (Australia Edition);8/27/2007, Vol. 59 Issue 35, p129 

    A photograph of Los Angeles Galaxy player David Beckham at a game against DC United is presented, along with his statement about being a late starter for the game.

  • Sign it like Beckham.  // Investigate;Feb/Mar2012, Vol. 10 Issue 130, p34 

    The article features former England captain David Beckham, who is moving to Europe to sign a new two-year deal with American club, the Los Angeles Galaxy.

  • Los Angeles Galaxy. N. W. M. // Current Biography;Sep2010, Vol. 71 Issue 9, p10 

    The article profiles Bruce Arena, head coach of Los Angeles Galaxy in Major League Soccer in California and a member of the National Soccer Hall of Fame. It mentions that Arena was born on September 21, 1951 in Brooklyn, New York City. It mentions that Arena was a former coach of the U.S. men's...

  • MLS Preps for 20th Kickoff. REYNOLDS, MIKE // Multichannel News;3/2/2015, Vol. 36 Issue 8, p4 

    The article reports on preparation of the Major League Soccer (MLS) for its 20th anniversary season in March 2015 and mentions simulation of opening matches between soccer teams Los Angeles Galaxy and Chicago Fire by television channels UniMas and Univision Deportes Network on March 6, 2015.

  • TAKING HITS ON THE WAY OUT. Keegan, Rebecca Winters // Time;1/29/2007, Vol. 169 Issue 5, p141 

    This article reports on the controversial departure of soccer star David Beckham from Real Madrid, his team in Spain. The team responded angrily, insulting his talents and claiming no reputable team wants him. Beckham did not respond to the criticism other than signing a lucrative contract for...

  • Can Beckham Bend It?  // Hispanic;Mar2007, Vol. 20 Issue 3, p9 

    The article deals with Major League Soccer in the U.S. and the acquisition of British soccer super star David Beckham by the Los Angeles Galaxy. The author emphasizes the importance of how Hispanic fans would react to Beckham, a former captain of the English national team, to the future of...

  • Falling Flat. Herold, Ann; Melton, Mary; Pike, Laurie; Segal, Matthew; St. Pierre, Julia; Suter, Lesley Bargar; Wilson, Sara // Los Angeles Magazine;Jul2009, Vol. 54 Issue 7, p23 

    The article offers updates on soccer player David Beckham's career. After playing 30 games with the Los Angeles Galaxy team, Beckham scored five goals, injured an ankle and sprained a knee. He then played for six months with the Associazione Calcio Milan team and would return to play with the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics