Marvel Comics and Crocs Ink Licensing Deal

June 2007
SGB;Jun2007, Vol. 40 Issue 6, p21
Trade Publication
This article discusses how Crocs, Inc. has entered into a licensing agreement with Marvel Entertainment, Inc. that will allow for the creation of marvel comic book character based Jibbitz charms. Jibbitz charms are accessories that snap into place over the holes on Crocs footwear. The article discusses how both companies aim to capitalize on each other's popularity and on the comic book movie trend.


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