From Bricks to Clicks

Koenig, Gillian
June 2007
DNR: Daily News Record;6/11/2007, Vol. 37 Issue 24, p80
Trade Publication
The article focuses on the retail store Active Endeavors, which specializes in denim jeans. The article explains that Active Endeavors started out as a traditional brick-and-mortar store in Chicago, Illinois, but it has found greater success online. According to the article Active Endeavors' web site produces more than 50 percent of total company sales. The article discusses how Active Endeavors business planning and strategy helped grow the company into a nationally recognized brand.


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