TITLE

CNN, Affiliates Get Fit

AUTHOR(S)
Haugsted, Linda
PUB. DATE
June 2007
SOURCE
Multichannel News;6/11/2007, Vol. 28 Issue 24, p50
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on Cable News Network's (CNN) marketing initiative called Fit Nation, a multiplatform focus on the obesity epidemic in the U.S. The initiative started in 2006 anchored by health reporter and working brain surgeon Sanjay Gupta. Marketing executive Scot Safon believes that the initiative could play long-term.
ACCESSION #
25367331

 

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