CNN, Affiliates Get Fit

Haugsted, Linda
June 2007
Multichannel News;6/11/2007, Vol. 28 Issue 24, p50
The article reports on Cable News Network's (CNN) marketing initiative called Fit Nation, a multiplatform focus on the obesity epidemic in the U.S. The initiative started in 2006 anchored by health reporter and working brain surgeon Sanjay Gupta. Marketing executive Scot Safon believes that the initiative could play long-term.


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