On the Go With Vongo

Winslow, George
June 2007
Multichannel News;6/11/2007, Vol. 28 Issue 24, pA14
The article focuses on Joseph A. Cantwell, vice president of marketing, and advanced services at U.S.-based cable television company Starz Entertainment. Cantwell's biggest achievement was the launch of the Vongo brand as a next-generation platform for movies and video. He did this by emphasizing in marketing and advertising campaigns how the brand would allow users to personalize content.


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