Building the Branson Brand

Albiniak, Paige
June 2007
Multichannel News;6/11/2007, Vol. 28 Issue 24, pA12
The article focuses on Lori Levin-Hyams, brand management expert and public relations head at U.S.-based cable television company Virgin Group Ltd. Levin-Hyams has helped the company and its chief executive officer Richard Branson known worldwide. A company producer Tod Dahlke said that Levin-Hyams was like the voice of Virgin in every step of the way making sure that the brand was being served.


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