TITLE

"The Brand Is King"

AUTHOR(S)
Winslow, George
PUB. DATE
June 2007
SOURCE
Multichannel News;6/11/2007, Vol. 28 Issue 24, pA6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Jason Klarman, head of marketing and in charge of the Web operations of U.S.-based cable television company Bravo Cable Network. Company president Lauren Zalaznick said that on a strategic level, Klarman's online work has been a driver of the network's business. He has turned marketing from a cost center to a revenue generator.
ACCESSION #
25367277

 

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