TITLE

More Than Cooks

AUTHOR(S)
Albiniak, Paige
PUB. DATE
June 2007
SOURCE
Multichannel News;6/11/2007, Vol. 28 Issue 24, pA4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Greg Neal, brand management expert and vice president of creative services for U.S.-based cable television company Food Network. Neal has successfully overhauled the network's image to lure viewers back to primetime. He has created innovative, witty brand identity and exciting, vibrant and hip graphics for the network.
ACCESSION #
25367273

 

Related Articles

  • More Than Cooks. Albiniak, Paige // Broadcasting & Cable;6/11/2007, Vol. 137 Issue 24, pA4 

    The article presents a profile of Greg Neal, vice president for creative services for the Food Network cable television network. When declining ratings led the network to alter its prime time programming away from instructional cooking shows towards reality programming in 2006, Neal created the...

  • Out of the Kitchen. Albiniak, Paige // Multichannel News;6/11/2007, Vol. 28 Issue 24, pA4 

    The article focuses on Susie Folgeson, vice president of marketing for U.S.-based cable television company Food Network. Fogelson is recruiting marketing partners to help in the rebranding of the network. Aside from print and outdoor campaigns, she has been focusing on forming partnerships with...

  • Out of the Kitchen. Albiniak, Paige // Broadcasting & Cable;6/11/2007, Vol. 137 Issue 24, pA4 

    The article presents a profile of Susie Fogelson, vice president of marketing for the Food Network cable television network. Fogelson has found untraditional corporate marketing partners to accompany the network's rebranding of its prime time programming, including motion pictures with a limited...

  • Paul McTear. Malone, Michael // Broadcasting & Cable;10/22/2007 Hall of Fame Supplement, Vol. 137, p42 

    The article presents a profile of Paul McTear, Chief Executive Officer (CEO) of the television station group Raycom. McTear has been CEO since 2001, during which time Raycom has become the largest privately owned broadcaster in the U.S., with 42 stations in 18 states. Before joining Raycom,...

  • Food net heating up series, specials. Oei, Lily // Daily Variety;4/1/2003, Vol. 278 Issue 62, p5 

    Reports on the twelve series and 60 specials to be shown by the cable television Food Network in 2003. Plans to increase its spending on original programming; Target demos for the shows; Formats and styles of the shows.

  • Ken Lowe: Designed To Succeed. Albiniak, Paige // Broadcasting & Cable;2/26/2007, Vol. 137 Issue 9, p28 

    The article presents a profile of Ken Lowe, President and Chief Executive Officer of E. W. Scripps and Co. Lowe's start in the radio industry is described. His role in creating the Scripps cable television networks HGTV and The Food Network is presented. Lowe credits his work in radio for his...

  • Food's New Recipe For SUCCESS. Becker, Anne // Broadcasting & Cable;7/16/2007, Vol. 137 Issue 28, p10 

    The article reports on the marketing plans of the cable television network the Food Network. In the fall of 2007, the network will introduce its own branded line of kitchenware to be sold at Kohl's discount stores. Food Network is encouraging its on-air cooks to develop similar product lines to...

  • Scripps networks.  // Adweek;4/20/2009, Vol. 50 Issue 16, pS14 

    The article, part of a special advertising section, focuses on the cable television company Scripps Networks. The company owns several well-known cable television networks including the Food Network and Home & Garden Television. Programs scheduled to debut on Scripps' networks during the...

  • Upfronts.  // CableFAX Daily;4/4/2006, Vol. 17 Issue 64, p2 

    Presents updates on cable television in the U.S. as of April 4, 2006. Plan of the Food Network to get daytime-size ratings in prime time series; Decision of the Food Network to offer broadband series in mobile and online; High-definition programming to be offered by EchoStar from the Food Network.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics