TITLE

Advertisers Are Integral

AUTHOR(S)
Albiniak, Paige
PUB. DATE
June 2007
SOURCE
Multichannel News;6/11/2007, Vol. 28 Issue 24, pA2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Linda Yaccarino, brand management expert and executive vice president of sales and marketing at U.S.-based television broadcasting company Turner Entertainment Networks Inc. Yaccarino has turned advertisers into integral parts of the company. She created several ground-breaking co-marketing promotions including those for Johnson and Johnson and Unilever PLC.
ACCESSION #
25367269

 

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