TITLE

Networks Get Busy in a Crowded Market

AUTHOR(S)
Littlejohn, Janice Rhoshalle
PUB. DATE
June 2007
SOURCE
Multichannel News;6/11/2007, Vol. 28 Issue 24, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the increasing competition of cable television networks in the U.S. to get their share of the female audience. Women account for over 50 percent of the population and they represent major purchasers in most households. Niche programming continues to attract advertisers attempting to reach women audience and consumers.
ACCESSION #
25367255

 

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