Red, White & Brown

Winslow, George
June 2007
Multichannel News;6/11/2007, Vol. 28 Issue 24, p22
The article reports that cable operators and satellite services providers in the U.S. have stepped up their efforts to pick up new viewers from audiences that identify with almost any country other than the U.S. Cable operators have a leg up among African-Americans while satellite has shown expertise in international affairs by offering packages of non-English language programming to Hispanics, Asian and other ethnic and immigrant groups. INSET: At a Glance.


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