TITLE

CBS cuts $6B NCAA hoops deal

PUB. DATE
November 1999
SOURCE
Multichannel News;11/22/99, Vol. 20 Issue 48, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the retainment of the rights to the National Collegiate Athletic Association men's basketball tournament by CBS Sports. Outbidding of ESPN/ABC efforts; Deal price and duration.
ACCESSION #
2536305

 

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