Viacom, Nielsen ink long-term deal

Forkan, Jim
November 1999
Multichannel News;11/22/99, Vol. 20 Issue 48, p2
Reports on the cable-only contract between Viacom Inc. and Nielsen Media Research on the third week of November 1999. Agreement's networks coverage; Agreement's encompassing of national services, reports and overnight ratings in the United States; Deal exclusions.


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