TITLE

Viacom, Nielsen ink long-term deal

AUTHOR(S)
Forkan, Jim
PUB. DATE
November 1999
SOURCE
Multichannel News;11/22/99, Vol. 20 Issue 48, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the cable-only contract between Viacom Inc. and Nielsen Media Research on the third week of November 1999. Agreement's networks coverage; Agreement's encompassing of national services, reports and overnight ratings in the United States; Deal exclusions.
ACCESSION #
2536303

 

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