TITLE

Hospital selling

AUTHOR(S)
Pinsonault, Tony
PUB. DATE
June 2007
SOURCE
Pharmaceutical Representative;Jun2007, Vol. 37 Issue 6, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the essential training guide for an institutional selling in the U.S. It emphasizes on the importance of familiarizing with hospital purchasing and billing procedures before entering the hospital environment to understand how hospitals interact with group purchasing organizations. The hospital setting allows many promotional activities to enhance exposure in the hospital while supporting their mission. Several tips for selling hospital are also presented.
ACCESSION #
25360922

 

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