TITLE

INSIDE BROADCAST

AUTHOR(S)
Syedain, Hashi
PUB. DATE
May 2007
SOURCE
People Management;5/3/2007, Vol. 13 Issue 9, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on an internal coaching initiative implemented by BBC on its employees. BBC radio announcers Rod McKenzie and Kevin Marsh act as internal coaches in one-to-one sessions, helping other executives to address theft management. After first experimenting with this approach in the late 1990s, the corporation has several clearly defined programs aimed at different groups and delivered by 65 BBC coaches.
ACCESSION #
25357283

 

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