TITLE

Ads put diversity in the limelight

AUTHOR(S)
Phillips, Lucy
PUB. DATE
May 2007
SOURCE
People Management;5/3/2007, Vol. 13 Issue 9, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the success of a nationwide advertising campaign aimed at encouraging companies to employ more adults with Downs syndrome. The advertisement was run by The Down's Syndrome Association (DSA) to highlight the lack of paid employment opportunities for Downs syndrome patients. An executive at Lime Pictures, a television production company, was moved by the advertisement and decided to hire Yvonne Weaver, a Downs syndrome patient.
ACCESSION #
25357256

 

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