Disney raises Shum

Rothrock, Vicki
June 2007
Daily Variety;6/6/2007, Vol. 295 Issue 46, p14
Trade Publication
The article reports on the appointment of Daniel Shum as the new head of consumer strategy and research for Disney Channel Asia-Pacific. Shum will be charged with all brand and consumer research studies through the region and narrowing down marketing and programming strategies for various franchises.


Related Articles

  • Mouse's lab studies people. Cohen, David S. // Variety;3/7/2011, Vol. 422 Issue 4, p9 

    The article examines the Disney Media & Advertising Lab, a private research institute operated by Walt Disney Co. to conduct biometric research on consumer responses to mass media products and advertising. The lab was founded to conduct extensive pretesting of advertising and advertising...

  • Disney picks two senior marketers.  // Marketing Week;2/6/2003, Vol. 26 Issue 6, p7 

    Reports on the selection of Paul Hayes and Mark Grice for the position of retail marketers of Disney in Great Britain. Career history of the executives; Launch of Disney franchises; Responsibilities of the marketers.

  • Disney channels get a live one for vp role. Andreeva, Nellie // Hollywood Reporter;1/25/2010, Vol. 413 Issue 5, p5 

    The article reports on the plans of the Disney Channel and Disney XD to step up its nomination efforts by creating a new position, such as vice president for original series.

  • Mouse ups Begert, Perez. Lyons, Charles // Daily Variety;03/07/2001, Vol. 271 Issue 4, p10 

    Focuses on the promotions of Walt Disney Television International-Latin America executives John Begert and Luis Perez as of March 7, 2001.

  • Making Sense of Sensing Markets. Rust, Langbourne // Journal of Marketing & Management;Sep2014, Issue Special 1, p37 

    This paper points towards serious gap between marketing managers and their creative staff. The first group is often served well by the professional service providers they hire to conduct research. The second group is often not served so well. The author shares his experiences and observations...

  • AS COMPLICATED AS ABC.  // Television Week;8/18/2003, Vol. 22 Issue 33, p2 

    Reports on the decision of The Walt Disney Co. not to support efforts to block legislation that will rollback the cap on national television ownership. Reaction of other network executives on Disney's decision; Reasons cited by Disney for its decision.

  • Dan Baranthan. Lafayette, Jon // Electronic Media;03/06/2000, Vol. 19 Issue 10, p20 

    Presents an interview with Dan Baranthan, senior vice-president of sales, ABC and the Disney Kids Network on job-related issues. View on the Kraft Toon Twister promotion; Television favorites; Vision of self in another field.

  • CenterStage. Eaker, Sherry // Back Stage;03/24/2000, Vol. 41 Issue 12, p7 

    Features Gene Columbus, manager of Entertainment Staffing at Walt Disney World Entertainment. Theater background of Columbus; Skills that Gene looks for when seeking a person for an executive position that a theater background has helped to create; Role of Columbus at Disney World Entertainment.

  • A Day in the Life.  // Animation;Jul2005, Vol. 19 Issue 7, p60 

    Features a picture story depicting the daily activities of Walt Disney's production executive Baker Bloodworth.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics