TITLE

Disney raises Shum

AUTHOR(S)
Rothrock, Vicki
PUB. DATE
June 2007
SOURCE
Daily Variety;6/6/2007, Vol. 295 Issue 46, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appointment of Daniel Shum as the new head of consumer strategy and research for Disney Channel Asia-Pacific. Shum will be charged with all brand and consumer research studies through the region and narrowing down marketing and programming strategies for various franchises.
ACCESSION #
25351126

 

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