TITLE

Gillette Fusion: the best publicity a brand can get

PUB. DATE
August 2006
SOURCE
Marketing Week;8/31/2006, Vol. 29 Issue 35, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on a television advertising for Fusion, a five-bladed razor brand created by Gillette Co. It is reported that the advertising describes the brand as a miracle, which fuses innovative idea and revolutionary technology. It is stated that the product prompted debate on Radio 4 channel's "Today" programme.
ACCESSION #
25347182

 

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