TITLE

New FR standard creates opportunity to boost sales

AUTHOR(S)
Perry, David
PUB. DATE
June 2007
SOURCE
Furniture/Today;6/4/2007, Vol. 31 Issue 38, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article asserts that the standard on fire-resistant mattresses offers the bedding industry an opportunity to add peace of mind to its long-established marketing messages of sleep quality and comfort. The author states that the standard also offers the industry an unprecedented chance to boost sales of bedding products.
ACCESSION #
25345965

 

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