POP tools help stores stir upholstery sales

Evans, Gary
June 2007
Furniture/Today;6/4/2007, Vol. 31 Issue 38, p14
Trade Publication
The article reports on the steps taken by upholstered furniture manufacturers to help retailers with product sell-through. According to the author, manufacturers have launched a variety of programs including point-of-purchase materials and special displays. According to manufacturer Best Home Furnishings, it has added the Simplicity sofa program to help retailers.


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