TITLE

POP tools help stores stir upholstery sales

AUTHOR(S)
Evans, Gary
PUB. DATE
June 2007
SOURCE
Furniture/Today;6/4/2007, Vol. 31 Issue 38, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the steps taken by upholstered furniture manufacturers to help retailers with product sell-through. According to the author, manufacturers have launched a variety of programs including point-of-purchase materials and special displays. According to manufacturer Best Home Furnishings, it has added the Simplicity sofa program to help retailers.
ACCESSION #
25345934

 

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